SEO tips: How to increase the speed of the website?

There are many SEO tips on the market, but not every SEO tip is effective. Today I introduce you to my own SEO tips, which is used to solve the speed of the website.

Does website speed affect SEO optimization?

According to statistics, when the website does not open within 3 seconds, 80% of users later choose to close the website. In this case, the user experience is greatly affected, and often the websites with poor user experience are not ranked well.

However, when the website cannot be opened or the speed is too slow, the Google search engine is not friendly to our website, resulting in poor ranking of the website!

SEO tips: What is the reason for the slow website?


In general, the speed of the server is a direct factor affecting the speed of the website. Therefore, we need to buy a good server, of course, its price will be higher. However, it should be noted that when purchasing a server, it must be purchased from a large server vendor, and the quality of the server is often guaranteed.

2.Too much traffic

Generally speaking, the amount of space access is limited. If your website has thousands of online visitors at the same time, the site will be under high load. Any visitor’s behavior on the website may cause the website to crash.

3.Website code

Often there are too many site codes, and irregularities will cause the site to slow down.

4.There are a lot of JS calls on the site

When there are too many JS calls on the site, it will increase the page response time, because the visitor will increase the response time of the JS program call when visiting the site.

5.Dead link

Dead link refers to a page that does not exist in the remaining website, that is, the page before the website is changed. This page is deleted after the change, but the search engine has already included it. Such a page is called a dead link. Not open

6.Site picture big

There will be a lot of pictures on the website, if these pictures are not optimized, it will be very large. Will affect the opening speed of the website

7.Viruses in the website

When a user browses a web page with a Trojan horse, the virus Trojan web page will automatically download and install, many of which use hidden code and embed executable virus files. There is no absolute security, including websites.

8.Excessive references to other website content

For example, citing images and video files from other websites. If the link to the website is slow, even if the website no longer exists, then the user will open the page very slowly.

9.Use javascript effects

The use of javascript effects on the website is a taboo. Not only can it not be crawled by search engines, but also because it keeps making requests to the server, which causes the burden of adding the server and the website becomes slow.

Specific examples include mouse effects, program effects, status bar effects, and so on. The principle of these special effects is first downloaded by the server to the user’s machine, then run on the local machine, and finally seen by the user. More special effects have been done, and users will have to run them on their local machines for a long time before they are fully completed.

Six SEO Tips to Improve Website Speed

1.Cache plugin

More and more webmaster architecture websites no longer write programs by themselves, but use a relatively perfect ready-made CMS as a framework structure, such as WordPress. Some common CMS functions provided on the Internet are perfect, but need to be set separately to be more perfect for our website and improve the speed of the website. This requires the use of cache plugins. For example, WP-Supercache and W3-TotalCache plug-ins are cache plug-ins that we must install, which can effectively improve the speed of the website.

2.CDN acceleration

In the past year, CDN has listened more to our personal webmasters, and many friends are using it. The full name of CDN is Content Delivery Network, which is interpreted as a content delivery network. The principle is to avoid bottlenecks and links on the Internet that may affect the speed and stability of data transmission as much as possible, so that content transmission is faster and more stable. That is, the website accelerator, which needs to be paid for, is not very stable for free.

3.Optimize code

Reduce bloated structure. If we use the more popular CMS, there should be no bloated code structure, but it should be noted that there are also unreasonable structures when we make or choose website templates. We need to use a more concise website framework when writing templates or programs. Conciseness is good for the user experience, and it is also more conducive to crawling and crawling of search engine spiders.

4.Remove related plugins

Some webmasters like to use a lot of plugins to achieve special effects when constructing a website. We must know that the purpose of making our website is to make the search engine better optimized and crawl more pages to obtain better ranking results. Rather than using gorgeous effects. Too many plugins will also affect the speed of our website access and the speed of reading the database. Plug-ins should be controlled within 4 as much as possible. Don’t use plug-ins if you can’t use them.

5.Reduce the number of social label buttons

There are more and more WEB2.0 websites. In order to integrate our website into the 2.0 system, we will add more social websites to our website.

6.Website static generation

In general dynamic websites, opening the page is to read the database and display it, which is equivalent to detouring, so it is slow. Static pages do not need to access the database, it is generated by reading the database, so it is fast.

7.Image Compression

Image loading time is the biggest factor causing slow website access. Assuming that the site has a large number of images in JPG or other formats, we need to do our best to compress without affecting the visual experience in order to reduce the size of the image itself.