Know-how to optimize Google ads [2020]

The purpose of everyone doing Google advertising optimization is to make money. Traffic is very important, but ad click rate is more important. If your website clicks increase by one percentage point, then the traffic related to your website doubles. But if you are not optimizing the CTR of your ads, but doubling the traffic, it is difficult. So optimize your ads first, and then do traffic.

For novices, Google ads may feel like a huge gold mine, but when you actually start running, you will find that there are too many problems. There may be many reasons. You can’t just say that there are problems with the delivery skills, or that there are problems with the product selection, etc., but most people are almost blank about Google advertising delivery skills or some basic knowledge.

What are the optimization goals for different types of Google ads?

1.Google Search Advertising Goals

  • E-commerce websites generally choose this option in order to let customers place orders on your website.
  • Mainly let customers submit email or contact information, which will help us to do email marketing later.
  • Attract potential customers to visit your website.

2.Google Display Advertising Goals

  • The purpose is to let customers place orders on your website
  • Let the customer leave the contact information so that we can push it later
  • Attract potential customers to visit your website.
  • Attract potential customers to get a deeper understanding of your brand, which is generally applicable to large brand merchants.
  • Improve users’ awareness of your brand, generally applicable to merchants who promote brands.

3.Google Shopping Advertising Goals

  • At present, the preferred promotion method for many e-commerce websites is simple to set up and has a relatively high conversion rate.
  • Attract potential customers to submit email or registration information.
  • Attract potential customers.

4.Google Video Advertising Goals

  • Attract potential customers to submit email or registration information.
  • Attract potential customers.
  • Improve users’ awareness of your brand, generally applicable to merchants who promote brands.

How does Google Advertising choose a country or region?

In the positioning, because the default options are “users who are located in your specified geographic location or who are interested in it”, the problem is “users who are interested in it”, only users from other countries are interested in your products Interested, then Google will also show your ads to them, so please check the “search for users in your specified geographic location”.

How does Google Advertising choose a country or region?

What is automatic bidding in Google ads?

Automatic bidding cannot bid for a single click, but it can be controlled in the total daily budget, and Google will automatically optimize your bid based on the data.

Types of automatic bidding

  • Try to get as many clicks as possible: it is mainly used to increase the number of visits to the site, you can set a maximum cost-per-click, Google system will try to get as many clicks as possible based on your daily budget.
  • Target impression share: Increase the number of impressions. It is suitable for search ads, which can make your ads occupy the position of the first page of ads, but often requires a larger budget.
  • Target cost-per-acquisition: applied to search or display ads, e-commerce sites can set a conversion cost for each customer order, but often the cost is set low and no traffic comes in. It is recommended that the target cost-per-conversion be left blank for Google Automatic optimization.
  • Target return on ad spend: To put it plainly is to control the return on input and output.
  • Increase conversions as much as possible: Get more conversions within your budget.

What should I pay attention to when optimizing Google ads?

  • Ad headlines must contain keywords.
  • The ad copy must match the landing page.
  • Because there are many mobile clients now, you can consider making mobile landing pages specifically, and then run mobile ads.
  • In the budget section, there is a difference between filling in US $ 5 and US $ 50. If you fill in US $ 5, the system may give very few display opportunities. It is recommended that everyone can fill the high point in the budget.
  • Additional links: You can add some pages that customers want to know the most, such as payment methods, shipping methods, etc.
  • Promotional information: Write some attractive information, for example, free shipping, discounts, new customer discounts, etc.
  • Structured summary: It appears below the ad text in the form of a title, making it easier for users to see.

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